To improve search engine results page, Google has made an announcement that there will be some changes in their search engine algorithm. According to the recent announcement, the new change in algorithm seeks to penalize over optimized websites & also for those participating in the different link building schemes. Link building is considered as the part of search engine optimization strategy of every SEO Company or SEO Consultant. There are two ways to build links: one is through a black hat way; and another is white hat way where search engine guidelines are followed to build links. With the complete knowledge of link building schemes, it becomes easier to achieve high ranking in the search engine result page.
These are the following link building schemes that must be avoided:
- Page rank manipulation: To increase the page rank of a target website, page rank manipulation link scheme is used. According to this scheme, a person builds links from websites with a high page rank even if site and its content are not relevant.
- Excessive link exchange: Link exchange is considered as a link building schemes and according to this: a site makes a link to another website which in turns reciprocate the link to such site.
- Spam Links: Spam links are defined as those links that are created from the link farms or any websites that are within the so called bad neighborhoods which is also considered as the link building scheme. It is easy to gain links from such sites however it is detrimental to your link building and SEO Campaign.
- Purchasing links for purposes of passing page rank: Sometimes purchasing and selling links strategies are used to increase traffic & its purpose is to pass page rank. Such efforts are also considered as the link building scheme.