In the process of Search Engine Optimization(SEO), keywords are considered to be one of the most important factors because of the fact that it is through keywords, search engine users search data or information over the Internet. That is why, keywords are signified to be the driving force of every SEO campaign.
The effective use of the keywords are crucial and has great impacts in different SEO strategies like link building, content development and even in Pay per Click campaigns. So, for every SEO Company and SEO consultant, it is indispensable to choose the right keywords as well as use them properly whether in your link building or content development efforts.
Three Effective Ways to Use Keywords for a Powerful SEO Campaign:
- Determine keyword density:
By using unreasonable number of keywords in the content will result in “keyword stuffing”. Keyword stuffing is assumed to be the excessive use of keywords in the content which comes under the black hat technique. Thus, it is genuinely necessary to use keywords by determining an appropriate keyword density.
- Strategic location of keywords:
Keywords must be placed in the effective and strategic locations so as such keywords would mean better visibility of the content in the search engines. Site’s heading, page title and subheading are the main strategic locations where you can put the primary keywords.
- Type of keywords:
It should be necessary to know about the type of keywords. There are various types of keywords regarding to the degree of competition such as- head, neck and the long tail. Long tail keyword = Lot of traffic but with less competition Head keyword = High traffic but with very high competition.
For every SEO Company and SEO Consultant, it is highly essential to choose the right keywords among its various types and placed them at the most appropriate locations.