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As we know that Facebook and Google have been on separate leagues from each other but the recent results shows that these two internet giants have been gradually and slowly going into the kingdom of each other’s. In the world of Social media, with the great success of Facebook it was able to congregate millions of users prompting a lot of online marketers to exploit such social media platforms. To conduct online marketing and advertising processes, these social media platforms are generally used by mostly people. The capability of the social media platform in advertising and online marketing has influenced many to shift their online marketing strategies in order to capture a larger audience base.
Google’s Actions:
Google launched their social media platform in the form of Google+. Facebook and Google+ almost have same features but after several months of its launce, it still has to obtain its own user base. But because of such kind of action that was performed by Google i.e. Google+, in some way they have abstracted from their own territory and have stepped into the realm that Facebook is currently leading. Now we have to wait for some time to watch whether Google+, its social media platform will be able to exceed the current social media, Facebook or not.
Facebook’s Actions
The new announcement of Facebook states that they will improve their search engine functionality within social media platform so that it becomes easy for users to locate anything that they want over the internet through the social media network. This action of Facebook is a move to divert it from their own realm and going in to the territory of search engine Google.
