There is a contrast between SEO companies’ and SEO consultant’s opinions about the Google’s page ranking importance. According to some consultants, page rank is vital and every website should achieve such rank while according to others, page rank is not essential as gaining a high search engine results page ranking (SERP) since it is traffic that you want and not mostly focusing on attaining a page ranking.
Page rank & SERP:
To determine the reliability of a website Google uses its ranking method and that is known as – Page Rank. Page rank is measure with a scale from 0 to 10 where 10 is said to be highest page ranking. SERP ranking is the ranking of a website in the search results of a search engine, considered as the output of an extensive SEO campaign.
Why page rank is important!
Page rank can be imperative for any website that depends on the traffic from search engine. According to Google, page rank is the way to determine the reliability of a website because page ranking is gained from the links that the website has gained. Links from the website that has higher page ranking are reliable thus it is essential to create quality links.
According to Google’s new update in Panda algorithm, it is believed that the website with higher page rank has reliable, informative and non-duplicate content. Page ranking will be affected and greatly reduced if website will contain poorly written and duplicate content.
Thus it becomes important to gain high page rank to display the reliability of your website.