Recently, Google have made significant changes on all of its privacy policies by incorporating into one combined set of terms which are applicable to its every single products. Taking the final step on implementing: “information across products”, Google declared that it would be modifying its existing terms and conditions to bring some profound changes, on how the user information are being handled by interconnecting data-flow across its large scope of services.
Taking a firm stand & considering the issue as “an invasion of privacy”, Google’s competitors and the European data authorities were quick to put more fuel into the fire & claimed that without a formal consent to use personal data, Google was cutting through on how the potential web users would work across its portfolio of products by exploiting better data for superior advertising.
Defending the claims, Google have assured- the changes are primarily based on the sake of “simplicity and consistency” that the newly added functionalities would allow the registered Google users to share Google docs & its applications by integrating various platforms of its large range of products and services. By maintaining one of its principles: “remain committed to data liberation”, Google have reaffirmed by publishing a clarification for its new policy agreements that the new changes would never violate & cross the large boundaries of its terms and conditions.
Ultimately, it is believed that Google’s new approaches would create more opportunities generating more flexible experiences for its users. But as the battle of web supremacy grows this newly implementing policies and changes would definitely remain as a disputatious issue for the time to come.